5 Ways To Boost Online Sales For Your Business

There are quite a few challenges you face when starting a business. From recruiting and onboarding the right talent to streamlining business processes, your time as a business owner is divided among about a million different things. One of the top and most time-consuming priorities, however, is generating online sales.

One of the best ways to accelerate your company’s growth is to generate consistent online sales of your goods or services. 90% of online businesses fail according to a MarketingSignals survey, which is why increasing your online sales is so important. Let’s take a look at some ways you can boost your online sales.

Use Paid Ads

Do you know where your potential customers hang out? Facebook was voted the leading social media platform used by marketers in January of 2021, and it comes as no surprise. With a userbase that big, it makes sense to advertise where your potential customers spend most of their time. In order to cut through the noise, it’s a good idea to do two things: first, create high-quality content that’s sure to pull viewers’ eyes toward the ad. Second, however, it’s important to pay for these ads. Free or boosted ads can get you some customers, but paid ads will net you a higher ROI.

Use Your Website Builder

Yes, it helps with building a website – but it also does so much more. In our previous ‘Must-Have Tools for Small Businesses’ article we posted, website builders topped the list. Platforms like Wix and Squarespace have a lot of e-commerce features built-in, so first and foremost people should ensure that they’re taking full advantage of their site builders to drive sales. Take some time to look at all of the advantages that come with a website builder package. Chances are, you’ll find tools that you’re already using (and paying for) that are offered for free with the package. You’ll also find more handy tools that are sure to help you drive more sales.

Take Advantage of SEO and Analytics Tools

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SEO is going to help immensely when it comes to getting your online store to show up on the first page of search results, and analytics tools are what help you decide what keywords to use, how to organize your site, and what things to avoid. For example, Google is rolling out a new algorithm that may affect how your website is going to show up in search results.

As a business owner, it’s important to know what your customers are looking for, and how you can satisfy that need. This means that having a platform that has it all – SEO, analytics tools, and more – is the best way to stay organized and keep up with your potential customers. AskMoney states that these benefits are at the heart of why so many people link up with Shopify these days to anchor their online businesses. The platform helps to keep your marketing and sales needs in one place, without needing various types of software that each do something different.

Use Automation

Taking advantage of a chatbot or an automated call tree can help your potential customers get their questions answered faster – sometimes by a robot, but usually (and most importantly) by the right person in the company. VentureBeat reports a 67% increase in chatbot use from 2018 and 2020, and with good reason: potential customers want to research the product and company before buying. Chatbots and professional-sounding call trees that help them get the information they want is a great way to instill trust in the customer and show transparency.

Use Excellent Product Images

Now is the time to step up your photography game by taking the best pictures of your products in order to showcase, well, everything! Since your store sells exclusively online, it’s even more important for your potential customers to be able to discern tiny details such as material and quality from pictures (and possibly videos). The clearer the images are, even when zoomed in, the more confident your buyers will feel when they purchase your products.

While running an online business is difficult, we hope that these tips will help you boost your online sales and make your life as a business owner easier.

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